Kelly Fritz

Esthetician, Educator and La Di Da Owner

Years ago, in her early twenties, Kelly had a terrible experience getting a bikini wax and vowed that she could do better. Seventeen years  later and thousands of bikini waxes later, she now has her own sugaring and skin care business, La Di Da. Kelly started out her career in esthetics in April 2000 in Pacific Beach. Her career has taken her from the beach to Hillcrest to downtown San Diego and eventually to Coronado where she owned her own spa from 2006-2010, with her business partner and best friend, Mailette. Kelly has been performing sugaring hair removal her entire career and doesn’t use any wax for any service whatsoever.

Her passion is providing a quick, comfortable hair removal experience. Usually completing an entire, thorough Brazilian in under 10 minutes. She also loves to help people with their skin.  She excels in helping those with acne conditions and anyone who wants to correct sun damage and signs of aged skin, such as hyper-pigmentation and fine lines. She has personally reversed her own sun damage and knows how to get results. Chemical peels are one of her specialties.
She would love to see you soon for your next Brazilian sugaring or facial!


Emily Howerton


Emily started in the Esthetic field in 2012. Her extensive education in products and skin care treatments and her passion for science and chemistry has pushed her to understand the process and ingredients behind the variety of services she offers. Emily has worked as a spa manager for a smaller scale spa, and has worked in high end resort settings. She prides herself on her professionalism and her knowledge on all aspects of esthetics.  Clients love her touch and consistent quality of care. From eyelash enhancements, customized facial treatments, light chemical peels, infusion remedies, mineral makeup applications, full body sugar and wax hair removal, to airbrush tanning are just a few of the modalities Emily is skilled in.


Mandy Lien

Esthetician, Sugaring & Skin Care

Mandy has been in the beauty industry since 2007. After a rewarding career as an Aveda and Eufora trained colorist, she decided to change course and focus her skills on skin care and sugaring. Being a previous business owner and full time mom, Mandy understands the challenge of self care. She is passionate about making clients look and feel their very best!  Mandy loves learning, and is pursuing more education in aging skin conditions and corrective skincare. Mandy's personality will have you laughing and feeling rejuvenated!


Brenda Smith


Brenda is a San Diego native who’s had a love for the art of esthetics from a very young age. After putting her love and passion to work, she received her esthetics license in 2011 with her completion of the San Diego City College esthetician program. Besides hair removal, Brenda’s other main passion is shaping brows. She loves creating full, arched brows which add life to the beautiful faces of her wonderful clients. During her five year stay at the Benefit Brow Bar, she waxed and shaped brows where she perfected her art and skill whilst upping the brow game for many. If you feel you haven’t found someone to give your brows that perfect shape, I would definitely recommend Brenda. Fortunately she’s also mastered the art of sugaring. Thus allowing her to provide clients an organic and natural hair removal option. She is very friendly and has a warm, happy smile that invites comfort and trust. She enjoys all people and helping them with any hair removal needs from your brows to your toes! 


Azure Kusz


Azure's true love for beauty started at a young age. Today with over 15 years experience in the skincare industry she is still in awe of all things beautiful. Azure has now added cosmetic tattooing to her resume where she finds so much joy in helping clients achieve their beauty potential. Azure believes every person is beautiful in their own way. She would love to help you discover or refine yours!

Azure is certified in advanced Sugaring through Alaxandria Sugaring and La Di Da Sugaring . She is also a certified Microblading Artist through Chloe Brow Company .


Mimi Gonzalez

Reception/Customer Service

Mimi has been Kelly's client since 2013 and became a hard core sugar fan after having tried waxing with terrible results and never looked back!  She now works at La Di Da and is happy to share her collective skills having transferred from medical office management to the spa industry and bringing along with her over 20 years of customer service experience. As the spa manager, she wears many hats as the resident handy woman, DIYer, graphic designer, seamstress and lobby dj. Day to day operations include reception, appointment setting, cashiering and helping diffuse situations as needed. Mimi is just one text away and is always ready to assist you with your next appointment, payment or any questions or concerns you may have. 


Victoria Berg

Reception/Customer Service

Victoria joined our team one year ago and is our front desk associate.  The moment you walk into the studio, Victoria’s warm and friendly smile is the first thing that greets you.  Victoria is a San Diego native and enjoys helping others by providing the best possible service to all our valued friends at La Di Da.  Victoria is passionate about wellness and the medical field.  She is a very busy student and loves learning new things, helping others, and animals!

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Wendy Smith

Nurse Practitioner

Wendy has always had a passion for having healthy skin and helping others achieve the same. In the last four years she has been able to apply her passion to her practice by providing aesthetic medicine to her patients. Wendy is a Nurse Practitioner at Perfect Face Aesthetic Medicine in La Jolla where she loves helping her clients achieve their skin goals. As a Nurse Practitioner, Wendy has found great pleasure in taking her time to help patients find health and happiness both inside and out. Her goals are to provide effective services, provide quality products, and provide skin health education so that each of her patients look good and feel good. 


Cassy Pardee

Lash Artist

In 2012, Cassy went to beauty school in her hometown of Seattle to follow her dream of becoming a cosmetologist. After exploring the cosmetology world, she found her passion for lashes. She has now been doing eyelash extensions for 8 years! Cassy made her way down to Sunny San Diego to share her talent. With her gentle touch and attention to detail, Cassy will have you leaving feeling relaxed and with a beautiful set of lashes.


Marley Munoz

Sugaring & Skincare

Marley’s esthetics journey started at La Di Da with Kelly over eight years ago! After receiving her first ever service with Kelly her curiosity for all things beauty grew leading her to first become a certified make-up artist, a certified lash artist, and then lastly an Esthetician. She is passionate about continuing her education and making sure that every client on her table has the same care and quality that she had her first time.